A1.期刊論文

1. 徐怡(2018). Factors Affecting Electronic Word-of-Mouth (E-WOM) Usage on the Customer Purchase Intention Investigate on Beauty Market .International Journal of Business and Social Science,9
2. 徐怡(2020). Research Factors that influence on Impulse Purchasing Behavior of Consumers in Supermarket. International Journal of Business and Social Science,11
3. 徐怡(2018).Applying Cluster Analysis and Exponential Smoothing to Analyze the Exportation in Mongolia.International Journal of Business and Social Science,9
4. 徐怡(2019).Customers’ Switching Intention among Smartphone Brands.International Journal of Business and Social Science ,10
5. 徐怡(2018).Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies.International Review of Management and Business Research,7
6. 徐怡(2019).Factors Influence on Tourists' Satisfaction of Urban Marketing in Mongolia.International Journal of Business and Social Science,10
7. 徐怡(2020).Factors influencing on consumers’ online shopping behaviors in Vietnam and Taiwan.International Journal of Business and Social Science,11
8. 徐怡(2018).Men’s beauty is the new black The comparing study of male grooming products customer behavior between Thai and Taiwanese male .International Journal of Business and Commerce,6
9. 徐怡(2019).Research on Brand Loyalty of Paint Products Consumers in Vietnam.International Review of Management and Business Research ,8
10. 徐怡(2020).The factors influence on consumers’ using intention of e-wallets payment in Vietnam .Journal of Data Analysis,
11. 徐怡(2019).The factors influencing customers’ repurchasing intention in B2C- E-commerce in Vietnam and Taiwan.International Journal of Business and Commerce (IJBC) ,7
12. 徐怡(2019).The Structural Model For Festival Marketing in Case of Danshig Naadam&Tsam Dance Festival .International Review of Management and Business Research,8

A2.研討會